Rocío is the Senior Vice President and General Manager for Cable and Wireless Panama. She is responsible for overseeing the operational performance of the company including oversight of strategic planning, technology evaluation, product development and implementation, sales, operations, and customer service as well as maintaining our Digital, Content, and Interconnect and Roaming activities across Liberty Latin America.

Rocio joined us in 2021 as our Chief Customer Officer responsible for our customers’ experience and life time value. Prior to Liberty Latin America, Rocío was Managing Director & Senior Partner at Boston Consulting Group (BCG) where she led their Telecommunications Practice. She advised leading telecommunications companies and MSOs on commercial, digital, and business transformation.